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The Aftermarket Consumer - DIY vs. DIFM

This report analyzes the attitudes, perceptions and behaviors of U.S. motorists as they pertain to motor vehicle maintenance and repairs.  The report covers various topics including DIY and professional work done on vehicles, consumer demographics, accessory purchases, tool ownership and vehicle demographics.  The study also includes an exclusive market segmentation of the motorist population.

Resources

  • Introduction
    Introduction; Methodology; Availability of Additional Data; Levels of Service Activity; Classification of Consumers as DIYers; Sample Size and Sampling Error; Executive Summary
  • Segmentation of Population
    Segmentation of Population
  • Segment Profiles
    DIY Active - Segment Profile; DIY Developing - Segment Profile; DIY Light Segment - Segment Profile; DIY By Association - Segment Profile; DIFM Inattentive - Segment Profile; DIFM Independent Conscientious - Segment Profile; DIFM Dealer Faithful - Segment Profile
  • Overall Rates of Vehicle Maintenance and Repairs
    Overall Rates of vehicle Maintenance and Repairs; Light Maintenance and Repair Jobs; Light Maintenance and Repair Jobs Done by Consumers; Light Maintenance and Repairs Jobs Done professionally; Medium Maintenance and Repair Jobs; Medium Maintenance and Repair Jobs Done by Consumers; Medium Maintenance and Repair Jobs Done Professionally; Heavy Maintenance and Repair Jobs; Heavy Maintenance and Repair Jobs Done by Consumers; Heavy Maintenance and Repair Jobs Done Professionally
  • Vehicle Maintenance and Repairs Done by Consumers
    Vehicle Maintenance and repairs done by consumers; Frequency of automotive DIY work; Number of DIY jobs done in the past 12 months; Importance of factors in decisions to do DIY maintenance and repair; Primary reasons for personally doing maintenance and repairs; Location for purchasing parts and supplies; Importance of factors in selecting an outlet to puchase products; Amount of DIY work done now compared to five years ago; Reasons for not performing DIY work themselves in the past 12 months; Attitudes and perceptions of DIYers
  • Vehicle Maintenance and Repairs Done Professionally
    Location of Professional Service Performed in Past 12 Months; Professional Service Providers Used Most Often in the Past 12 Months; Importance of Factors in Selecting a Service provider; Attitudes and perceptions of DIFM Only Consumers
  • Accessories
    Accessories Purchased; Accessories Purchased by the DIYer; Accessories Purchased by DIFM; Locations to Purchase Accessories
  • Tool Ownership
    Automotive Tools Owned
  • Consumer Demographic Profiles
    DIFM Only Consumer Demographic Profiles by Segment; DIY Consumer Demographic Profiles by Segment; Overall DIY and DIFM Only Consumer Demographic Profiles
  • Appendix: Survey Form
    Appendix
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