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NCMA Catalog Usage Survey

The NCMA Catalog Usage Survey (2008) reports the findings from a study conducted about catalog and internet usage by countermen and installers. Survey respondents were asked about their usage habits and opinions regarding specific features of each medium.

Resources

  • Intro Material
    Cover; Presentation Outline; Introduction; Information Sources; Goals & Objectives; Project Initiated by; General Comments; Action Items; NMCA Member Opportunities; Questionnaire Design & Methodology; Acknowledgements; Timeline; Survey Groups; Survey Response Volume by Question
  • Introductory Survey Questions
    Please Indicate Where You Work; Who Is Your First Call for a Replacement Part; If You Responded as Either a Service Manage or; Which Information Sources Do You Use; What Is You First Action When Called By a Professional Repair Shop; On Average, How Often Do You Call an O.E. Car Dealer; When Using an O.E. Catalog, What is Your General Level of Satisfaction with O.E. Coverage; Summary: General Level of Satisfaction Comparing the Aftermarket Catalog with the O.E. Catalog; Please Rate Your Degree of Satsifaction with the Following Aftermarket Catalog Media; Please Rate the Following Features of All Catalog Media in Terms of Importance
  • Media Usage as an Information Source
    Do You Use Manufacturers' Paper Catalog as an Information Source; Do You Use Full-Line Electronic Catalogs as an Information Source; Do You Use Manufacturers' Web Catalogs as an Information Source; Do You Use Manufacturers' CD Catalogs as an Information Source
  • Usage Frequency for the Various Media
    How Frequently Do You use Full-Line Electronic Catalogs as an Information Source; How Frequently Do You Use Manufacturers' Paper Catalog; How Frequently Do You use Manufacturers' Web Catalogs as an Information Source; How Frequently Do You Use Manufacturers' CD Catalogs as an Information Source
  • Rating the Features
    With Respect to the Full-line Electronic Catalog, Please Rate the Following Features from least to Most Important; Considering the Manufacturers' Paper Catalog, Please Rate the Following Features from Least to Most Important; With Respect to Manufacturers' Web Catalog, Please Rate the Following Features from least to Most Important; Considering the Manufacturers' CD catalog, Please Rate the Following Features from Least to Most Important
  • Outlook for the Web Catalog
    With Respect to Manufacturers' Web Catalog, Please Describe Your Usage; With Respect to Manufacturers' Web Catalog, Do You Think You Need to Use This Medium More in the Future; Please Rate the Following Issues From Least to Most Relevant Barriers Toward Greater Usage of Manufacturers' Web Catalog; Please Rate the Following Reasons from Least Relevant to Most Relevant for using manufacturers' Web Catalog
  • Summary & Conclusions
    Summary & Conclusions



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