Market Research
AAIA's market research department assesses trends that are reshaping the industry, addressing the varied information needs of AAIA's members. The in-depth and timely reports help members from all segments of the aftermarket strategically position their company for the future.
AAIA's unique research programs offer unparalleled informational expertise. Benchmark research tracks nearly 20 years of distribution changes and sales forecasts. AAIA's most recent research looks at the DIY and DIFM consumer markets and are presented in the interactive section of the eFactbook. Scroll down for more details about how to order the eFactbook and other market research reports ranging from international market trends to employee compensation studies.
Industry Indicators Report
The Industry Indicators Report is a statistical compilation of key variables that are released by a variety of business and economic sources every month. AAIA’s market research department records this data, compares the new data to the same month of the previous year, as well as to a given set of statistical parameters, and then identifies the impact to the business as favorable, unfavorable or indeterminate. This monthly report is designed to provide insight into some of the key indicators affecting the aftermarket industry and your business.
Please be aware that the monthly Industry Indicators Report is an AAIA member-only benefit. Starting in August 2010, Industry Indicators will be posted in the Knowledge Center section on the AAIA Web site at www.aftermarket.org/knowledgecenter, and accessible via your AAIA username and password.
For questions regarding this report, e-mail Fiona Kong at fiona.kong@aftermarket.org or click here for more information on AAIA membership. If you need assistance with your AAIA username and password, contact the AAIA membership department at 301-654-6664.
Telematics Trendline
Telematics Trendline is a series of articles by Derek Kaufman, C3 Network, Inc., designed to inform AAIA members about the trends in telematics applications for both the retail automotive and commercial trucking industries. Each monthly article will highlight products and services that are defining the growth of telematics, focusing on both the technology and the business plans of companies that are working to create this new market and interview the people who are making it happen. Author Derek Kaufman, president and founder, C3 Network, Inc., a consulting company that works with clients to increase their top line sales and launch new products, was integral in the creation of the 2008 AAIA Telematics Primer – The Aftermarket’s Role in the Telematics Future.
AAIA/BB&T Weekly Market Intelligence Update
AAIA/BB&T Weekly Market Intelligence Update is based on research from BB&T Capital Markets and available through AAIA.
When new studies are published, AAIA's Communications Department issues a press release with sample statistics and analysis from the study. Please visit the press release page to see all recent AAIA news.
AAIA's market research department also assists member companies with information about industry trends and provides timely responses to specific questions about the motor vehicle aftermarket.
For more information on the industry's top market research resource, see the AAIA Market Research Committee page.